Polarising questions can be great to create engagement. You'd be amazed what people will debate. When you get a debate going, your job is to manage responses to make sure they are respectful. I once asked "Ergo vs Baby Bjorn" on a baby page and had 75 very impassioned responses about the benefits
When you create brand stories, the goal is to create a connection with your reader. To do that, it helps to be clear on what emotional tone you're conveying in your post. Below is a list of different ways to connect with your reader. How do you want them to feel after they've read your post?