A great way to inspire readers is to spark their imaginations with a "what if" post. I call these post types Alternate Reality Posts. The goal of these posts is to evoke the reader's or viewer's imagination about what is possible. In fact, I'm creating this template today because I'm about to write
One of the most powerful thought leadership posts you can create is one where you powerfully share your vision for the future and how you want to contribute to the world. This template walks you through some key elements aimed at highlighting why a problem matters, how you plan to solve it and what
A trend analysis is a long-form thought leadership piece designed to bring a new trend to light in your industry, in communities or the world. If you are the first or one of the first to call out a trend, it could potentially raise your profile in your industry, grab the attention of media, prevent
You've worked hard on building your community, you've created anticipation on your social channels and you've nurtured a warm audience. You've slaved away on your digital product for weeks and now you're ready to launch. If that's you, this is the post template for you. Use the below digital product
A Q and A post help the reader understand a concept by anticipating and answering their questions about a product, issue, phenomenon, service, place, book and more. Q and A posts are terrific to accompany product or service capability launches and are therefore great for converting prospects into
Case studies are essential if you want to showcase your organisation's capabilities and services. Case studies can sometimes be quite technical, so it's important to keep them audience and outcome-focused. The following template can be used as a guide for your corporate case studies.
Running a challenge inspires people to take action, but did you know that running a personal challenge where it's just you posting every day about #thingyouaredoing can be just as inspirational and engaging as a full-blown, organised community challenge? Sometimes simple is best. I discovered this
One of the best ways to create trust with your audience is to review products they may be interested in. Look for products that solve a problem for your ideal audience. If you already have companies offering you free product, make sure you only choose products that align with your personal brand and