A trend analysis is a long-form thought leadership piece designed to bring a new trend to light in your industry, in communities or the world. If you are the first or one of the first to call out a trend, it could potentially raise your profile in your industry, grab the attention of media, prevent harm or highlight good. If you want to be a trend spotter and sharer, the below template may be useful. This template’s tone is to enlighten the reader and your voice is authoritative. You know what you’re talking about and you are the go-to person in your industry.