A great way to inspire readers is to spark their imaginations with a "what if" post. I call these post types Alternate Reality Posts. The goal of these posts is to evoke the reader's or viewer's imagination about what is possible. In fact, I'm creating this template today because I'm about to write
Share Your Vision Template
One of the most powerful thought leadership posts you can create is one where you powerfully share your vision for the future and how you want to contribute to the world. This template walks you through some key elements aimed at highlighting why a problem matters, how you plan to solve it and what
Trend Analysis Template
A trend analysis is a long-form thought leadership piece designed to bring a new trend to light in your industry, in communities or the world. If you are the first or one of the first to call out a trend, it could potentially raise your profile in your industry, grab the attention of media, prevent
Q and A Post Template – Issue
A Q and A post help the reader understand a concept by anticipating and answering their questions about a product, issue, phenomenon, service, place, book and more. Q and A posts are terrific to accompany product or service capability launches and are therefore great for converting prospects into
“Why” Post Template (1)
When you write thought leadership content, a winning technique is to use a "why" post. Eg. "Why some veggies are bad for you" or "Why you should boycott farmed fish." Not to be confused with a post about "your why," an effective "why" post challenges the status quo, introduces new approaches to old