A great way to inspire readers is to spark their imaginations with a “what if” post. I call these post types Alternate Reality Posts. The goal of these posts is to evoke the reader’s or viewer’s imagination about what is possible. In fact, I’m creating this template today because I’m about to write a “what if” post about what’s possible for our waterways if we incentivise sustainable development. What future would you like your readers to imagine? The tone of this template is inspirational and the voice is that of an explorer–you discover and explore new territory. See the template below for some ideas on how to structure your next visionary thought leadership post.