A great way to inspire readers is to spark their imaginations with a “what if” post. I call these post types Alternate Reality Posts. The goal of these posts is to evoke the reader’s or viewer’s imagination about what is possible. In fact, I’m creating this template today because I’m about to write a “what if” post about what’s possible for our waterways if we incentivise sustainable development. What future would you like your readers to imagine? The tone of this template is inspirational and the voice is that of an explorer–you discover and explore new territory. See the template below for some ideas on how to structure your next visionary thought leadership post.
Alternate Reality Post Template
Describe or acknowledge a common problem, ie a problem lots of people deal with.
What is the impact of the problem or issue you want to talk about? Why does it matter? What is likely to happen if the problem is not addressed?
Share your supporting evidence to back up a claim. Why should the reader believe you? Use stats and facts from authoritative sources.
State your argument/opinion. What is your view on the matter? State your case. Eg. Why do current solutions not solve the problem?
Ask a leading question that provokes the reader to a consider a new possibility.
Eg. What if companies could financially benefit from regenerating waterways rather than polluting them. Is it possible? How would people benefit? How would companies benefit? How could it work?
What is your overall solution or strategy for a problem or task you want to accomplish? Share a brief statement outlining what it is.
How does your product or service make this a possibility?
Share the key takeaway at the end of your article, video or podcast. What is the main lesson or idea you want to the reader to walk away with.
What action do you want people to take? Be sure to tell them.