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Your Story Bank

Writing Prompts to Kickstart Your Brand Storytelling

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A Q and A post help the reader understand a concept by anticipating and answering their questions about a product, issue, phenomenon, service, place, book and more. Q and A posts are terrific to accompany product or service capability launches and are therefore great for converting prospects into customers. They are also great to use in infographics, videos and white papers.

The tone for this post is concern. Share stories and information that reveal unseen problems or issues in relation to your topic. Balance concern with encouragement. The voice is that of a leader. You set the tone for the conversation and lead the way. Use the below Q and A post template as a guide.

Q and A Post Template – Issue

Here’s an example Q and A post about climate change.

common problem
What is the key concern your reader has?
empathy
Acknowledge where the reader may be at and any concern they may be feeling.
introduce topic
Empower the reader and spark their interest by stating that you will answer their questions about the issue in this post.
How many questions to you want to cover in this post? What are the key concerns you wish to highlight? Explain your answers clearly and concisely and be sure to cover any issues, objections or pain points the reader may have in relation to your answer. Back up your answers with authoritative information from reliable sources.
insights
Summarise the key points from this Q and A. What are the key insights, overall?
cta
Encourage the reader to explore the topic further. Prompt them to reach out and make contact with an expert in your team. Be sure to include contact information, if appropriate.

Reader Interactions

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