A Q and A post help the reader understand a concept by anticipating and answering their questions about a product, issue, phenomenon, service, place, book and more. Q and A posts are terrific to accompany product or service capability launches and are therefore great for converting prospects into customers. They are also great to use in infographics, videos and white papers.
The tone for this post is concern. Share stories and information that reveal unseen problems or issues in relation to your topic. Balance concern with encouragement. The voice is that of a leader. You set the tone for the conversation and lead the way. Use the below Q and A post template as a guide.
Q and A Post Template – Issue
Here’s an example Q and A post about climate change.
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