When you form a new partnership with another business, individual or organisation, it's worth celebrating publicly through an announcement. Whether you choose to distribute your announcement as a press release or a blog post, telling the world about who you're working with adds to your credibility
When you want to introduce readers to an idea or process you need a Beginner's Guide post template. The Beginner's Guide walks your reader through a process that is new for them. This post type is useful for explaining how to get started on projects, businesses, tasks and processes. For eg.
The "My Journey" post is a great way to nurture your audience and build rapport with your readers and customers. This post type is designed to share your past experiences with the reader to give them insight into what it's like to be you or what it's like to be in your profession. For example, an
When you want to explain a phenomenon that people are unfamiliar with, this is the post template for you. This type of post answers the questions people have when a phenomenon is new to them and they want to be informed. This particular template is best for problematic phenomena like health
Profile posts can feature people, products, services and more. This template is geared towards profiling an interesting person. An interesting person could be a homeless person on the streets of New York or an inspirational hero. Your job is to share their story and intrigue the reader. The tone for
Calling all food bloggers! This is the template for you. I've based this template (loosely) on some of the most popular and trending recipe posts on the internet (see example below before the template). As a foodie myself, I love looking up recipes online. What I don't love is having to trawl
When you write thought leadership content, a winning technique is to use a "why" post. Eg. "Why some veggies are bad for you" or "Why you should boycott farmed fish." Not to be confused with a post about "your why," an effective "why" post challenges the status quo, introduces new approaches to old
Polarising questions can be great to create engagement. You'd be amazed what people will debate. When you get a debate going, your job is to manage responses to make sure they are respectful. I once asked "Ergo vs Baby Bjorn" on a baby page and had 75 very impassioned responses about the benefits