When you want to explain a phenomenon that people are unfamiliar with, this is the post template for you. This type of post answers the questions people have when a phenomenon is new to them and they want to be informed.
This particular template is best for problematic phenomena like health conditions, negative trends and problems. This “what is” post template tone is geared towards enlightening the reader. The voice is that of a guide. Your job is to patiently explain the facts to your audience. Take the template below for a spin. What is a “what is” post you can create?